About First Choice Distribution in Des Moines, IA

Our Story

Here at First Choice Distribution (FCD) we believe that integrity leads to long-standing relationships with our customers. Those customers call us the tugboat and we are extremely proud of that!

The mighty tugboat ... a fraction of the size of the huge vessels it directs, yet it masterfully maneuvers with its massive charges through crowded harbors, narrow canals, and tricky turns.

We see our customers as the vessels that keep the world moving.  Our customers liken us to the tugboat that keeps them moving.

It is a privilege to act as the tugboat for our customers for 50+ years!  Through our unique approach to tailored inventory solutions and best-in-class service we flawlessly guide our customers to overcome inventory challenges and drive costs down.

We are a full-service distributor of the products you need to run your business, both operational consumables and production supply.

  • Locally Owned and Operated
  • Proudly serving Iowa since 1969
  • 100,000 sq. ft. local warehouse
  • Operate our own delivery truck fleet
  • Dedicated local customer service team
  • Highly competitive pricing programs

Our Mission & Vision Statement


 To place the customer first and be the experts in the distribution of the products they need to run their business.
 To remain proactive and agile to their changing needs.
 Through innovation we will consistently drive down costs from our customers' bottom line.


 As a broad product line distributor with best-in-class customer service we will continue to serve, expand and exceed the expectations of our customer base.
 We will tailor our product offering and services to the need of the customer.
 We will be an integrity-based partner for our customers and serve as a trusted extension of their business.

Our Team


Richard Johnson
President / CEO

Richard currently serves as the presidentand CEO of First Choice Distribution (FCD). Prior to this position, he has spent 42+ years in the industry with a long track record of success in sales, management and operations.

When the work day is done, Richard enjoys spending time with his wife, Patricia, his four children and eight grand-children.

Richard’s words to live by: “I can do all things through him who strengthens me." Philippians 4:13

Bob Campbell
CFO/VP of Operations

Bob has served as the CFO/VP of Operations at FCD for 20+ years.  In his 23 years of experience with the company he has worn many hats including being an instrumental piece of the Warehouse Operations for a three year stretch.  Prior to his time at FCD Bob logged over 11 years of experience as a high level Buyer within agriculture equipment and construction.

In his spare time, Bob enjoys spending time with his wife and two sons. One of his sons is employed here at FCD so they both cherish the little bit of extra time spent together!

Bob’s words to live by: “Do the right thing even if no one is watching."


Donarene Grenell
Sales Team Manager

Donarene is currently the leader of the FCD sales team.  Previously, she served over 15 years at an executive level as VP of Operations for a large building maintenance company.

When she's not overseeing the sales team, she enjoys spending time with her family, especially her new granddaughter, Briar.  Donarene is an avid Iowa Hawkeyes fan but enjoys watching all sports.

Donarene’s words to live by:  “Actions speak louder than words.”


Chris Snyder
Customer Service & Purchasing Manager

Chris is currently our leader of Customer Service and Purchasing and has been with FCD for over 23 years.  When she joined FCD, she brought with her an impressive background of high level purchasing experience.

Chris draws from her faith and family to drive the true purposes in her life.  She feels abundantly blessed to have her husband of over 26 years, two children, five grandchildren and many other family members in close proximity to her.  Chris enjoys playing golf and traveling, but most importantly the time spend she spends with the ones she loves.

Chris’ words to live by: “Striving for a life of integrity isn’t an option it’s a necessity.  Say what you mean and mean what you say.”

Duane Gray
Distribution Manager

 Duane brings a high level of expertise in distribution and logistics.  Serving in various roles within warehouse and receiving for over 16 years he prides himself in running a tight and meticulous ship behind the scenes of the operation.

In Duane’s free time he enjoys entertaining with friends, spending time in nature and cheering for his daughter who wrestles at Iowa Wesleyan University.  He is an avid Michigan Wolverine fan – go blue!

Duane’s words to live by: “When we disregard the odds against us, the impossible becomes possible”.